WHAT IS REAL ESTATE HOME PRESENTATION?

Home presentation is preparing a home for sale on the real estate market by putting on its best “face.”  Compare it to having a professional photograph taken.  You naturally want to look your very best!  Real estate home presentation is like applying proper make-up and wearing flattering clothes on a first date!  First impressions are the most memorable impressions.

Studies have shown that potential buyers generally make up their minds in the first 60 seconds of seeing a property whether they want to pursue a purchase.  The home is made more marketable to the average buyer by creating spacious, balanced rooms that impact buyers to focus on the best features of the home. When a home is professionally styled for the market, potential buyers can more easily see themselves and their furnishings fitting beautifully into the house being considered.  Overcoming this hurdle puts the potential buyer well on the road to making an offer on your house.  

WHAT HOME PRESENTATION IS NOT: a critique of your personal style or decorating ability. 

GOALS OF HOME PRESENTATION:

1. neutralize the home to maximize its appeal to the most number of buyers

2. create a sense of space and beauty by editing the furnishings

3. play up your home’s features so that buyers notice and remember them

HGTV with its shows “Designed to Sell” and Curb Appeal” and A&E’s “Sell This House” point to the great interest in preparing your  home for the real estate market.  Why?

• Your home is your largest single investment and can be leveraged to make you more profit from a re-sale.

• The real estate market is HOT!

• With minimum expense a real, tangible improvement can be made.

WHAT DOES HOME PRESENTATION INVOLVE?

Selling is all about merchandising; therefore, home presentation is merchandising to sell your home.

The single most important aspect of real estate preparation is viewing your home with fresh eyes.  We know how a home can appeal to the largest number of people and what exactly must be done to create this response. Editing of furniture and accessories is a large piece of the process and often the furniture arrangement can be improved.  Additionally, we have a detailed checklist that runs the gamut from cleaning and polishing, organizing closets, providing more light in the house, better accessorizing, and sprucing up the front-yard for improved curb appeal.

WHAT IS THE PROCEDURE FOR HOME PRESENTATION?

There is great flexibility in preparing your home for re-sale.

CONSULTATION ONLY:
You may desire a consultation where we walk through the house with you, thoroughly advising you what to do to improve the home’s appeal.  If you have the time and inclination this may be the perfect approach for you.     

FULL SERVICE:
If just a consultation is insufficient, we can actually provide the service, including making recommendations of trades people for the more specialized improvements such as major painting, repairs, and landscaping.

WHO NEEDS HOME PRESENTATION?

Anyone who desires to sell their home, either with or without a realtor, who wants the HIGHEST SALES PRICE IN THE SHORTEST TIME needs the skills of a home presenter. 

If you are short on time or lack interest in fixing up the home you are leaving, we are your perfect solution!  We are positive we can make your home show better and will probably produce
more offers at higher prices than if our services were not used. 

HOW DOES HOME PRESENTATION BENEFIT YOU?

1. MORE PROFIT! - Homes that sell faster usually sell closer to the asking price  which means more money in YOUR pocket.

2. MORE COMPETITIVE IN THE MARKET! - Homes that have properly been prepared stand out from comparable ones on the market at the same time.  They also typically sell sooner.

3. LESS STRESS! - Let’s face it: selling a home and moving are highly stressful situations even at best.  A home presenter can speed up the process (and thus reduce the stress) because the major part of the work is completed in short order. Additionally, we leave a prioritized list of specific tasks to be completed and how to do them, if that is your desire.  Everything is easier when there is a plan in place!

4. LESS UNCERTAINTY! - The less time your home sets on the market, the easier it is to finalize plans for moving, etc. You are eager to get back to a more normal life, especially if your children are involved.

5. LESS WORK! - Keeping a home presentable for showings is difficult in the best of circumstances.  A fast-selling home reduces the daily work for YOU!

6. LESS INCONVENIENCE! - A quick sale means fewer evenings and week-ends that you must leave for buyers to traipse through your house.

THEREFORE, WOULDN’T IT BE WISE TO PUT FORTH THE BEST EFFORT INITIALLY TO SELL YOU HOUSE QUICKLY? 
OF COURSE IT IS!  HIRE A HOME PRESENTER!!

To style your home to look its BEST, call me at 210-325-8861 or email Diann@roomsrefined.com TODAY!

To locate a home presenter outside of San Antonio, the Hill Country, or Austin, go to: www.weredesign.com  Locate a Professional (by state). 

HOW IS HOME PRESENTATION DONE?

For the consultation, we would be pleased to have your realtor with us, if you or they, so desire.  For the actual work, we prefer to work alone because we work faster that way.  If you choose to be elsewhere in the home, that is fine as well.

From the moment a presenter walks up to your home, she begins to experience it.  Just as a prospective buyer drives slowly by a property, a home presenter evaluates the exterior.

Once inside, she determines the “impact wall” of each room and maximizes the best features by furniture arrangement and accessorizing. 

Furnishings may be placed in different rooms in different arrangements in order to show your home at its best.  Interior design principles will be incorporated to transform the house into a home that attracts a prompt sale at the maximum price for you.

One marginal area will likely be designated as storage and unused furniture and accessories will go there.  Here you can start the moving process by organizing for donations, the trash, and packing items for the move.

Additionally, a check list to prepare for each showing will be provided for you.  And the tasks list will be left for you to do, if you choose not to have the presenter do them.

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The photos above are from Julie R.’s home.  Hi Diann, Just wanted to let you know the good news: closing's set for June 30!  I think it was on the market for 31 days ... I thought I would feel like I'd be living in a "staged" home, but truthfully, I have enjoyed LIVING here much more since you "refined our rooms". Your optimism and motivation helped me through some doubtful moments.   So, thanks again.  I'd like to be an official reference for Rooms Refined.   Julie R., San Antonio Heights One family selling their home in Cypress was overwhelmed with preparations to sell as they have two toddlers.  However they persevered in de-cluttering and I staged it on a Friday afternoon, the day it went on the market.  They received and accepted an offer on Monday, 3 days after listing!  WOW!!  Julie T., Northwest San Antonio

WHEN SHOULD A HOME BE PREPARED FOR PRESENTATION?

Our recommendation is:

• BEFORE the price is set

• BEFORE photos are taken
  for the MLS listing

• BEFORE any realtor tours go through

WE WANT YOUR HOME TO SELL FAST!!