WHAT IS REAL
ESTATE HOME PRESENTATION?
presentation is preparing a home for sale on the real estate market by
putting on its best “face.” Compare it to having a professional
photograph taken. You naturally want to look your very best! Real
estate home presentation is like applying proper make-up and wearing
flattering clothes on a first date! First impressions are the most
Studies have shown that
potential buyers generally make up their minds in the first 60 seconds
of seeing a property whether they want to pursue a purchase. The home
is made more marketable to the average buyer by creating spacious,
balanced rooms that impact buyers to focus on the best features of the
home. When a home is professionally styled for the market, potential
buyers can more easily see themselves and their furnishings fitting
beautifully into the house being considered. Overcoming this hurdle
puts the potential buyer well on the road to making an offer on your
PRESENTATION IS NOT:
a critique of your personal style or decorating ability.
GOALS OF HOME PRESENTATION:
neutralize the home to maximize its appeal to
the most number of buyers
create a sense of space and beauty by editing
play up your home’s features so that buyers
notice and remember them
HGTV with its shows “Designed to Sell” and Curb
Appeal” and A&E’s “Sell This House” point to the great interest in
preparing your home for the real estate market. Why?
Your home is
your largest single investment and can be leveraged to make you more
profit from a re-sale.
The real estate market
With minimum expense a
real, tangible improvement can be made.
WHAT DOES HOME PRESENTATION
is all about merchandising; therefore, home presentation is
merchandising to sell your home.
The single most important
aspect of real estate preparation is viewing your home with fresh
eyes. We know how a home can appeal to the largest number of people
and what exactly must be done to create this response. Editing of
furniture and accessories is a large piece of the process and often
the furniture arrangement can be improved. Additionally, we have a
detailed checklist that runs the gamut from cleaning and polishing,
organizing closets, providing more light in the house, better
accessorizing, and sprucing up the front-yard for improved curb
WHAT IS THE PROCEDURE FOR HOME
There is great flexibility
in preparing your home for re-sale.
You may desire a consultation where we walk through the house
with you, thoroughly advising you what to do to improve the home’s
appeal. If you have the time and inclination this may be the perfect
approach for you.
If just a consultation is insufficient, we can actually provide the
service, including making recommendations of trades people for the
more specialized improvements such as major painting, repairs, and
NEEDS HOME PRESENTATION?
Anyone who desires to sell
their home, either with or
without a realtor, who wants
the HIGHEST SALES PRICE IN THE SHORTEST TIME needs the skills of a
If you are short on time or lack interest in
fixing up the home you are leaving, we are your perfect solution! We
are positive we can make your home show better and will probably
more offers at higher prices than if our services were not used.
HOW DOES HOME
PRESENTATION BENEFIT YOU?
Homes that sell faster usually sell
closer to the asking price which means more money in YOUR pocket.
COMPETITIVE IN THE MARKET!
- Homes that have properly been
prepared stand out from comparable ones on the market at the same
time. They also typically sell sooner.
Let’s face it: selling a home and
moving are highly stressful situations even at best. A home
presenter can speed up the process (and thus reduce the stress)
because the major part of the work is completed in short order.
Additionally, we leave a prioritized list of specific tasks to be
completed and how to do them, if that is your desire. Everything is
easier when there is a plan in place!
The less time your home sets on the
market, the easier it is to finalize plans for moving, etc. You are
eager to get back to a more normal life, especially if your children
LESS WORK! -
Keeping a home presentable for
showings is difficult in the best of circumstances. A fast-selling
home reduces the daily work for YOU!
A quick sale means fewer evenings and
week-ends that you must leave for buyers to traipse through your
THEREFORE, WOULDN’T IT BE WISE TO PUT FORTH THE
BEST EFFORT INITIALLY TO SELL YOU HOUSE QUICKLY?
OF COURSE IT IS!
HIRE A HOME PRESENTER!!
To style your home to look its BEST, call me at 210-325-8861 or email
To locate a home presenter outside of
San Antonio, the Hill Country, or Austin, go
to: www.weredesign.com Locate a Professional (by state).
HOW IS HOME
For the consultation, we
would be pleased to have your realtor with us, if you or they, so
desire. For the actual work, we prefer to work alone because we work
faster that way. If you choose to be elsewhere in the home, that is
fine as well.
From the moment a
presenter walks up to your home, she begins to experience it. Just as
a prospective buyer drives slowly by a property, a home presenter
evaluates the exterior.
Once inside, she
determines the “impact wall” of each room and maximizes the best
features by furniture arrangement and accessorizing.
Furnishings may be placed
in different rooms in different arrangements in order to show your
home at its best. Interior design principles will be incorporated to
transform the house into a home that attracts a prompt sale at the
maximum price for you.
One marginal area will
likely be designated as storage and unused furniture and accessories
will go there. Here you can start the moving process by organizing
for donations, the trash, and packing items for the move.
Additionally, a check list
to prepare for each showing will be provided for you. And the tasks
list will be left for you to do, if you choose not to have the
presenter do them.
The photos above are from Julie R.’s home.
to let you know the good news: closing's set for June 30!
I think it
was on the market for 31 days ... I thought I would feel like I'd
be living in a "staged" home, but truthfully, I have enjoyed
LIVING here much more since you "refined our rooms". Your optimism
and motivation helped me through some doubtful moments. So,
thanks again. I'd like to be an official reference for Rooms
San Antonio Heights
selling their home in Cypress was overwhelmed with preparations to
sell as they have two toddlers. However they persevered in
de-cluttering and I staged it on a Friday afternoon, the day it
went on the market. They received and accepted an offer on
Monday, 3 days after listing! WOW!!
Northwest San Antonio
WHEN SHOULD A HOME BE
PREPARED FOR PRESENTATION?
Our recommendation is:
WE WANT YOUR HOME TO SELL FAST!!